The popularity of challenge coins soared notably during the latter half of the 20th century and into the 21st century. While challenge coins had been a tradition in the military for decades, their wider recognition and popularity expanded during the latter part of the 20th century with increased visibility and exchange among service members.
The practice became more widespread as stories about the significance and camaraderie associated with challenge coins emerged. They gained traction not only within the military but also among government agencies, first responders, and civilian groups. This rise in popularity coincided with a broader appreciation for military traditions and the desire for symbols of unity, pride, and recognition.
Moreover, the digital age and social media platforms further contributed to their popularity. The sharing of challenge coin stories, designs, and exchanges on various online platforms significantly increased their visibility and appeal, making them sought-after collectibles and symbols of honor beyond their traditional use in the military.
Overall, while challenge coins have a rich history spanning centuries, their widespread recognition and popularity reached new heights in the latter part of the 20th century and continue to grow in the present day.